Physiotherapists are, by reputation, quite practical, pragmatic, literal people who are generally modest about their work and conservative in their approach to practice. You can see this in the books, journal articles and promotional work that was undertaken by the profession in the 20th century. In recent years, we have learnt that we need to be better at self promotion, but many find this quite challenging.  We are not brash, and we don't like to strut. But one aspect of our work has suffered as a result, and it may hold an important clue to the way physiotherapy may need to change in the future. Physiotherapy is transformative.  We know this from the millions of patients who, … [Read more...] about New: Significance